this article landed in my reading queue a few days ago. in summary - if you want action on something, it better impact some segment of wealthy folks impacted as well. otherwise, the world at large seems to care a lot less and/or the marketing will be a lot less effective.

on some issues, moral appeals don’t seem to work - a sobering reminder. however, if you prefer, the more on-point summary.

this tweet can also be found referenced within the aforementioned article.